JOURNAL

Guides for owners buying
websites, apps & ads.

What things cost, what works and what to ask before you hire anyone, written from the projects and ad accounts we run.

GRWW
May 20, 2026design

Why your website should feel like an experience

Most sites are forgettable. Here's how we design the ones people screenshot, share, and remember — and why it converts.

Web design that converts, not just impresses
May 18, 2026conversion

Web design that converts, not just impresses

Beautiful sites that don't sell are expensive art. Here's how design earns its keep.

SEO basics every service business needs
May 14, 2026seo

SEO basics every service business needs

You don't need to game Google — you need to be the obvious answer. Start with these fundamentals.

Core Web Vitals, explained without the jargon
May 10, 2026performance

Core Web Vitals, explained without the jargon

Google grades your site on three things visitors actually feel. Here's what they mean.

Brand identity vs. a logo: what's the difference?
May 6, 2026branding

Brand identity vs. a logo: what's the difference?

A logo is a signature. A brand identity is the whole personality. Confusing them is expensive.

The anatomy of a landing page that sells
May 2, 2026conversion

The anatomy of a landing page that sells

Great landing pages follow a quiet structure. Here are the parts that do the heavy lifting.

Choosing colours that build trust
April 28, 2026design

Choosing colours that build trust

Colour isn't decoration — it sets mood, guides attention, and signals credibility.

Typography that makes you look credible
April 24, 2026design

Typography that makes you look credible

Type does quiet, constant work. Get it right and your whole site feels more trustworthy.

Mobile-first design isn't optional anymore
April 20, 2026responsive

Mobile-first design isn't optional anymore

Most of your visitors are on a phone. If the site was designed on a desktop, they can tell.

How page speed quietly costs you revenue
April 16, 2026performance

How page speed quietly costs you revenue

Every extra second of load time has a price. Most businesses never see the bill.

Google Ads on a small budget that actually works
April 12, 2026google ads

Google Ads on a small budget that actually works

You don't need deep pockets to win on Google — you need discipline and the right keywords.

Meta Ads creative that stops the scroll
April 8, 2026meta ads

Meta Ads creative that stops the scroll

On Facebook and Instagram, the creative is the campaign. Here's what earns the pause.

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