Vanity metrics feel good and decide nothing. To run a site like a business, track the few numbers that connect to revenue and act on them.
Watch conversions, not just traffic
Visits mean little if nobody acts. Define what a conversion is for you — an enquiry, a sale, a booking — and measure that first.
Follow the path, not the page
Where do people drop off on the way to converting? The leak in the funnel is where your next improvement lives.
Tie effort to outcome
Know which channels and pages actually produce customers, so you invest where it pays and stop where it doesn't.
The takeaway
Fewer, better metrics beat a wall of charts. Measure what you can act on.